Manufacturers today possess a wealth of data in their 3D models, but many aren’t using it to generate insights that can lead to positive change. The ability to share 3D data downstream with non-engineering departments can deliver significant bang for the buck by increasing productivity, optimizing workflows, and providing non-technical personnel with a voice in the development of new products.While engineering and manufacturing departments intuitively understand the value of 3D CAD, companies must educate, train and encourage these downstream design participants to use and understand the extended value of 3D CAD data and how they can use it to be more productive and better contribute to the success of future products. Whether people are reviewing product designs, collaborating with suppliers, manufacturing and servicing products, or maintaining plants and facilities, traditional documentation can delay time to market, extend training time, and necessitate costly document translations. And reliance on outdated information can lead to poor decisions. Visual content – animated, 3D images – can provide accurate product and asset views and information to users that simplify complex processes and details and speed comprehension and learning. The 3D model is going to play a leading role in more and more production chains – Pulling Engineering, Manufacturing & Customer Services on the same plateau to optimize and maximize collaboration, enabling Digital & Data Continuity Across the Tool Chain: Remove non-value & provide unique and coherent information to all stakeholders across the product development lifecycle.